Managing your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work. Flexible vs. Static If the company is new is it best to make sure that your brand is "flexible" meaning it can be modified to accommodate changes within the infrastructure of the company. Typically changes such as adding of new departments, removal of departments, or general changes in focus. If the company has been around for quite a while and has it's focus nailed down then i ... Related Posts

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